ABOUT US
Promise by Effy was created to mark the significant moments in life, large or small, that define us, that change our perspective, that make us who we are. It celebrates change, beauty and the power that comes with insight and growth.
Each piece in the collection holds meaning, expressed powerfully and made real in the most beautiful diamonds and precious metals. Masterfully crafted by skilled artisans to exacting standards, every design will be worn and treasured for a lifetime, backed by the guarantee of the Effy family.
Promise by Effy is proudly made in New York City from the world’s most exquisite stones. Our supply chain is fully transparent, and we directly source all our diamonds from known mines and trusted sources, ensuring you can feel as good about the jewelry you’re wearing as you look. And every piece in the collection is designed thoughtfully so you can create something unique to you, that tells your story in the most beautiful way possible.
OUR FOUNDER
Promise by Effy is a creation of the Hematian family, which has been masterfully handcrafting fine jewelry in New York City since 1979. For our founder, Mr. Effy Hematian, the world was a place where the imagination runs free, allowing us to bring to life visionary designs of breathtaking beauty. His love of family, belief in strong relationships, shared values and dedication to quality materials and masterful workmanship have been nurtured by three generations. As one of the industry’s largest and most trusted jewelry brands, we leverage our insider connections to get our customers the best of the best diamonds at an exceptionally inclusive price point. This is our promise to you.
FOR ALL YOU ARE AND ALL YOU WILL BECOME
Celebrate your transformative journey with meaningful diamond jewelry at an exceptionally inclusive price. Crafted in New York City with transparency, love and care. Designed to tell your story in the most beautiful way possible.
