ALL ABOUT DIAMONDS
Shop NATURAL DIAMONDS SHOP LAB GROWN DIAMONDSWhy Do the 4Cs Matter?
The 4Cs – cut, color, clarity and carat – are the standard characteristics of a diamond that determine its quality and value, whether it’s a natural or a man-made diamond. While each ‘C’ plays a role, cut is the most important in determining a diamond’s brilliance and sparkle. Finding the perfect harmony between the 4Cs will help you balance beauty and budget as you search for your ideal stone.
What Do I Need to Know About 4Cs?
It’s a complex conversation, but we’ve tried to make it as simple for you as possible.
CUT
The cut of a diamond refers to both the diamond’s shape and how effectively the diamond returns light back to the eye.
COLOR
Color is the second most important of the 4Cs and refers to the absence of color in a diamond.
CARAT
A carat refers to a diamond’s weight, not its size, and bigger isn’t always better.
CLARITY
A diamond’s clarity refers to the visual purity of a stone and is determined by the number of inclusions or imperfections.
What Do I Need to Know About Mined Vs Lab Grown Diamonds?
Choosing a natural or a man-made diamond is a very personal decision.
On the one hand, Lab grown diamonds are real diamonds but cost less than their natural counterparts of similar carat weight and quality. Also, if making an ecologically conscious choice matters to you, this may be the way to go.
On the other, there are only a finite number of natural diamonds in the world, so their rarity might be highly appealing.
How Should I Care For My Diamonds?
Dust, pollution and daily wear can cloud the brilliance of a diamond, whether natural or man-made, and can dull the surface of platinum and gold. We suggest that your jewelry receive periodic professional maintenance. Between professional cleanings, we recommend the occasional use of a non-abrasive cleaner for diamond jewelry.
How Can I Get More Guidance?
Speak to our diamond experts for personalized guidance in selecting your ring, in-depth diamond 4Cs education, exclusive in-store fittings or virtual try-ons and custom design options.
Are Lab Grown Diamonds Certified Like Natural Diamonds?
For personalized guidance and advice, we encourage you to book an appointment with our diamond experts. You’ll receive in-depth diamond education, as well as help in selecting the perfect piece for you. Our diamond experts are also available to advise about custom design options.
Who Can I Talk To For More Help?
For personalized guidance and advice, we encourage you to book an appointment with our diamond experts. You’ll receive in-depth diamond education, as well as help in selecting the perfect piece for you. Our diamond experts are also available to help you with custom design options.
